BLM in the Insurance age












Kerry Goodman talks about Black Lives Matter in InsuranceAge


Brightside HR director Kerry Goodman said the business had redesigned its recruitment process in order to reduce bias Now 11% of its new starters are from BAME communities.


She commented: We have introduced non biased screening tools in the form of personality assessments, instead of more inflexible and out of date screening techniques.


“This allows us to blindly measure personalities, motivations and of course essential skills in an objective way. We have redesigned polices and job ads to be more appealing and continue to use a variety of sources to attract people to work for us rather than opting for a single solution that will not widely be known to all. “In the 12 months since we initiated these changes, 11% of new hires are BAME, a significant improvement. Government figures show that 14% of working age people are BAME (expected to increase to 20% by 2030), so I am confident we are starting to address this.”


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