Our Values

Our values support the need for us all to understand the direction we are taking as a business and the part we play in this - challenging ourselves and adapting to the ever-changing world around us. They remind us of the need to nurture honest and trusted working relationships with each other, with our customers and with our business partners. Equally, our values reinforce the importance of working together across our Group, sharing our ideas and our best practices with each other for common gain.


Be Bold

We’re innovative, challenging what we do to give our customers the best experience. We’re dynamic, embracing the technological change around us.


Be Clear

We understand Brightside’s strategy and values and we’re clear in the part we play in making this a reality. If we’re ever uncertain we seek to find the answer.


Be True

We build mutual trust and respect for each other through open and honest communication. We’re committed to delivering our part of the plan.


Be United

We work together across our business sharing ideas and best practices. We recognise each other’s contribution and have fun doing what we do.